OtterBox is known as an industry leader in handheld technology protection. Our packaging initiative sought to elevate the consumer retail experience to match the premium nature of our products. The plated steel hangtag and embossed logo add sophisticated touches. Series colors and descriptive icons help differentiate between product lines. We kept cost down by designing the packaging as a modular system. The device name and QR code can be applied as a secondary label allowing us to maintain an inventory of generic printed packaging.
Developed: market and competitive analysis, concept sketches, form & structural design, material choices, graphic design & layout, press ready files, executive presentations, cost analysis, new vendor assessment, color approvals, proofing, on site press checks and final production approval.
Product sales have increased significantly in major retailers.
OtterBox for Amazon
OtterBox frustration free packaging designed specifically for Amazon.
OtterBox Pursuit Series
The original OtterBox product line of waterproof dry boxes underwent a major overhaul in 2012 and needed a packaging solution as sleek and articulate as the updated design. The primary goal for this packaging project was simplicity. A communication piece is printed on waterproof material to mimic the most important product attribute. Inspired by minimalistic design, this piece locks into place requiring little assembly while allowing the consumer complete product access. The branded wristband/hangtag was manufactured to serve as a multi-purpose marketing tool, serving double-duty as event schwag. Overall, this effortless design presents the brand in a thoughtful and premium way, yet allows the innovative form of the product to remain the key focus in retail.